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His job is meaningful, highly remunerative, and also flexible, creative, and cool.īut when he graduated from college, he found himself in a much more familiar generational story: Adrift, aimless, and recently dumped, he was living in Boston and working a low-level finance job he would later describe to Forbes as “nightmarish.” These days, Manson seems to be living the millennial dream: At 35, he’s based in New York with his wife, Fernanda, whom he met while traveling ( Everything Is Fucked is dedicated to her). What’s the role of a self-help guru when there’s so much happening in the world that’s outside any single person’s control? Manson’s success, and the limits of his ideas, suggest that self-help alone might not be enough to cure what ails us. Between escalating political tensions and the pressing threat of climate change, it’s hard to take it seriously when a rich white man says that, actually, our lives are better than they’ve ever been, and we’re just incapable of seeing that fact.īut maybe that’s to be expected of someone working in a profession that’s narrowly focused on the self. It’s that latter point that’s a somewhat unexpected position to take in 2019, when so much in the world feels fraught and precarious. He started out as a pickup artist before pivoting to what he calls “personal development.” His first book, self-published in 2011, was a deconstruction of the principles of pickup artistry called Models: Attract Women Through Honesty, and with every subsequent publication he’s widened his scope, from The Subtle Art’s focus on living a meaningful life to Everything Is Fucked’s argument that the best thing we can do for ourselves and the world is to stop freaking out so much. Over the course of his career, Manson has worked almost every angle the advice industry has to offer. It’s my job to simply show them ideas that I find powerful and help them ask questions of themselves.” “I think my readers appreciate that I don’t do that - in a way, it’s kind of condescending to try to make your reader feel a certain way.
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“I think a lot of self-help gets caught up in trying to make the reader feel good about themselves,” Manson told me in a phone interview in July. (It doesn’t hurt that he is, specifically, a guy: According to a study of self-help readership that Quartz did in 2017, men are significantly more likely to read self-help books if they’re written by other men.) His failures and fuckups feature prominently in his work he presents himself as a real-talking, regular guy, a reformed bad boy who’s just trying to work through his own damage, and to help you work through yours while he’s at it. So much of Manson’s popularity stems from the success of his persona, the total package he presents. Manson is hardly the first self-help author to revel in profanity (Sarah Knight’s The Life-Changing Magic of Not Giving a Fuck, for instance, was published in 2015). To put it in terms the man himself might appreciate: His shit fucking resonates.
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It’s a radical idea, I know”) to America (“We know nothing about the rest of the world”) and self-improvement (“You can’t buy happiness and you can’t achieve happiness”), sees about 2 million readers a month.Īnd his new book, Everything Is Fucked: A Book About Hope, has been on the New York Times bestseller list since it was released in May. His website,, which includes everything from his thoughts on dating (“Trust your partner.
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His 2016 book The Subtle Art of Not Giving a Fuck has sold over 6 million copies and has been translated into more than 20 languages celebrities like Jessie J have Instagrammed its distinctive orange cover, and searching for the hashtag # TheSubtleArtOfNotGivingAFuck will net you 60,000-plus posts. Chances are, you’ve probably read something the author Mark Manson has published, or you know someone who has.